Switcheroo
Switcheroo is on a mission to change broadband for good. Faster. Fairer. With a positive impact on the world. Together, we built a brand that matches the startup’s big ambitions, positioning Switcheroo as a broadband comparison service you can genuinely feel good about.
Broadband that feels better
In a category dominated by speed claims and technical jargon, Switcheroo focuses on making the broadband decision itself feel easier and more human. By clearly comparing providers, highlighting what actually matters, and removing unnecessary complexity, Switcheroo helps people find the right option with confidence. We aligned around the idea that choosing broadband should be simple, transparent, and stress-free — so the experience feels better from the very first click.
It all started with a Kangaroo
The first iteration of the Switcheroo brand already had a strong symbolic idea in place, but it wasn’t working hard enough yet. I refined the kangaroo mark and redrew the wordmark to bring more Switcheroo personality into the identity, elevating the core brand and better capturing its energy, movement, and ambition.
Broadband that feels better
In a category dominated by speed claims and technical jargon, Switcheroo focuses on making the broadband decision itself feel easier and more human. By clearly comparing providers, highlighting what actually matters, and removing unnecessary complexity, Switcheroo helps people find the right option with confidence. We aligned around the idea that choosing broadband should be simple, transparent, and stress-free — so the experience feels better from the very first click.
